⚡
Power BI · KairosLytics
ATL CX Intelligence Report — Hartsfield-Jackson
Saved Apr 30, 2026  7:02 AM ET
Overview
Sentiment Trends
Platform Breakdown
Topic Analysis
Quarterly Report
Period
Platform
Total Mentions
14,382
▲ 12.4% vs prior period
16 sources connected
Satisfaction Score
4.17
▲ 0.09 vs prior period
Target ≥ 4.0 — ON TRACK
Positive Sentiment
67.3%
▲ 3.1 pts vs prior period
8,535 positive mentions
Areas of Concern
2
— unchanged
Security · Concessions
Daily Sentiment Trend — Last 7 Days
Positive 63-71%, Neutral 17-22%, Negative 11-15%.
Positive Neutral Negative
Overall Satisfaction — This Week
4.17 out of 5.0
4.17
out of 5.0
▲ Above 4.0 target
Mention Volume by Source
Twitter/X
4,821
64%+
Google
3,892
71%+
TripAdvisor
2,514
69%+
Instagram
1,872
70%+
Reddit
783
54%+
Facebook
500
68%+
Sentiment Split
Positive 67%, Neutral 20%, Negative 13%.
Positive67.3%
Neutral20.0%
Negative12.7%
CX Topic Heatmap — 12 Categories
Cleanliness
4.6
2,341
Ground Trans.
4.4
987
Wayfinding
4.3
1,104
Baggage
4.1
1,022
Cust. Service
3.9
876
Wi-Fi
3.8
672
Gate Ops
3.7
1,889
Accessibility
3.6
441
Retail
3.4
558
Concessions
2.9
2,117
Security
2.7
3,212
LinkedIn
4.0
390
Red ≤ 3.0 concern  ·  Amber watch  ·  Green performing
Avg Positive (30d)
65.8%
▲ 4.2 pts vs prior 30d
Avg Neutral (30d)
20.4%
▼ 1.1 pts
Avg Negative (30d)
13.8%
▼ 3.1 pts (improving)
Peak Positive Day
Apr 28
71% positive rate
30-Day Sentiment Trend — Daily granularity
Positive trending upward from 60% to 67%.
Positive Neutral Negative
Daily Mention Volume — 30 Days
380-620 mentions daily.
Weekly Sentiment Comparison — Last 4 Weeks
Stacked by week.
Sentiment by Hour of Day — Avg this week
Peaks midday.
Top Platform
Twitter/X
4,821 mentions this week
Highest Sentiment
Google
▲ 71% positive rate
Fastest Growing
TikTok
▲ 38% volume increase
Lowest Sentiment
Reddit
▼ 54% positive rate
Mention Volume by Platform — Last 7 Days
Twitter/X highest.
Share of Voice
Twitter/X 34%, Google 27%.
Platform Sentiment Detail — This week vs prior week
PlatformMentionsPositive %Neutral %Negative %vs Prior WeekStatus
Twitter/X4,82164%22%14%▲ 2.1 ptsStable
Google Reviews3,89271%19%10%▲ 1.4 ptsStrong
TripAdvisor2,51469%18%13%▲ 0.8 ptsStable
Instagram1,87270%21%9%▲ 3.2 ptsImproving
Reddit78354%24%22%▼ 1.9 ptsWatch
Facebook50068%20%12%— 0.0Stable
YouTube41272%17%11%▲ 4.1 ptsStrong
TikTok34466%25%9%▲ 5.8 ptsImproving
Yelp24461%22%17%▼ 0.6 ptsWatch
Top Performing Topic
Cleanliness
▲ 4.6 score · 2,341 mentions
Lowest Scoring Topic
Security
▼ 2.7 score · 3,212 mentions
Highest Volume Topic
Security
3,212 mentions this week
Topics Below 3.0
2
Security · Concessions
Topic Score vs Volume — Bubble size = mention count
Security high volume low score.
Dashed line at 4.0 = ATL target satisfaction threshold
Topic Score Ranking
Cleanliness
4.6
Ground Trans.
4.4
Wayfinding
4.3
Baggage
4.1
Cust. Service
3.9
Wi-Fi
3.8
Gate Ops
3.7
Accessibility
3.6
Retail
3.4
Concessions
2.9
Security
2.7
Red bars = below 3.0 concern threshold
Concern Topic Score Trend — Last 5 Weeks
Security declining. Cleanliness improving.
Security Concessions Cleanliness
Q2 2026 Score (to date)
4.17
▲ 0.22 vs Q1 2026
Q1 score: 3.95
Total Q2 Mentions
187,440
▲ 8.3% vs Q1
Through Apr 30, 2026
Positive Rate (Q2)
65.8%
▲ 5.1 pts vs Q1
Q1 rate: 60.7%
Concern Categories
2
Improved from 3 in Q1
Security · Concessions
▼ Areas of Concern — Score ≤ 3.0
Security Wait Times
3,212 mentions · TSA processing, queue length, missed flights
2.7
Concessions
2,117 mentions · Pricing, limited post-security options, quality
2.9
◆ Neutral Trends — Watch List
Wi-Fi / Connectivity
672 mentions · Inconsistent speed in Concourse B and D
3.8
Gate Operations
1,889 mentions · Boarding process and gate change communication
3.7
Accessibility
441 mentions · Wheelchair service wait times flagged
3.6
▲ Positive Highlights — Best Practice
Cleanliness
Highest score this quarter. Concourse E and international terminal cited most.
4.6
Ground Transportation
MARTA access and rideshare zone praised consistently.
4.4
Wayfinding
Signage and digital directions rated highly by international travelers.
4.3
Quarterly Score Trend — Q3 2025 to Q2 2026
Score rising from 3.72 to 4.17.
Recommended Actions
Priority 1 — Security
Coordinate with TSA on peak-hour staffing visibility. Add real-time queue signage at checkpoints. Estimated impact: +0.4 score points.
Priority 2 — Concessions
Introduce value-tier food options post-security. Audit pricing vs. comparable airports. Estimated impact: +0.3 score points.
Sustain — Cleanliness
Replicate Concourse E cleaning protocols across all concourses. Document as internal best practice.
KairosLytics LLC  ·  Prototype Build  ·  Solicitation PE-66062-NONST-2026-000000342  ·  kairoslytic.com